The Effective Marketer

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Content Marketing eBook and Infographics

The Effective Marketer

Content Marketing vs. Traditional Advertising , from Marketo. The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. Here are some great Content Marketing Infographics you may enjoy. The Problem with Content Marketing , from Junta42. Content Marketing by the Numbers , dlvr.it. Appetite for Content , by Base One.

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What’s Wrong with Marketing Education?

The Effective Marketer

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

How many webinars are being advertised here? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. What I Don’t Like: Being an email from MarketingExperiments I was expecting it to be much better. And what’s up with blog posts (side bar) in this email?

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A Brief History of Marketing

The Effective Marketer

Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. .: The Reality of Mad Men (Hartman Center for Sales, Advertising, and Marketing History).

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A Brief History of Marketing

The Effective Marketer

Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. .: The Reality of Mad Men (Hartman Center for Sales, Advertising, and Marketing History).