Digital B2B Marketing
APRIL 29, 2014
Native advertising, and specifically native publishing programs, will struggle in the future. Native publishing is a subset of in-feed native advertising, as defined by the IAB. Largely driven by content, Hubspot is delivering numbers many marketers can’t match with much larger advertising budgets.
Digital B2B Marketing
MARCH 25, 2013
B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Search Retargeting. Use Your Own Audience Data.
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Digital B2B Marketing
APRIL 11, 2012
A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers.
Digital B2B Marketing
OCTOBER 15, 2013
Start incorporating content into your advertising. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Social Advertising. Advertising. And there is always advertising. Please add your favorites or your experience in the comments below! Yahoo/Bing.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]
Digital B2B Marketing
SEPTEMBER 25, 2012
Once a profile has more than 500 connections, the number of connections are not even displayed. As people collect endorsements, the value of LinkedIn as a business network and as an advertising property will decrease. LinkedIn has been free of most direct gamification for years. The value of connections will decrease.
Digital B2B Marketing
AUGUST 26, 2013
Will LinkedIn allow this information to be used by advertisers? For instance, will you be able to target companies that have visited your site (retargeting) or even target companies, including competitors, as an interest in the advertising platform? This isn’t showing every website.
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