Biznology

NOVEMBER 20, 2013

Do you need to strengthen your brand’s differentiation vs. competitors? three strategies to establish meaningful and lasting differentiation. Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Are new brands entering your category and changing the competitive dynamics?

Positioning 80

Positioning Brand Identity Branding Ad Building 80

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. It’s hard to differentiate your product in the marketplace against well established contenders. B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

MARCH 13, 2017

However, don’t use a hashtag that is directly related to your company but rather to your industry while keeping it unique enough to differentiate your brand from others. If you are an advertiser on Instagram, you could choose from one of several call-to-action buttons like “Shop Now,” “Install Now” or “Sign up.”

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

MAY 7, 2018

Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. One differentiator per video is a format that’s about to take off. Examples: One research report yields seven differentiator videos.

Differentiation 155

Differentiation Video Marketing Clickthrough Gartner 155

Biznology

APRIL 10, 2015

Most of them are higher most of the time, because price isn’t their differentiator in real life–just in their commercial. If that insurance company (like most of them) don’t really deliver lower prices, their advertising is attracting people who mostly won’t buy from them. So, what is the real job here?

Pricing 80

Pricing Price Paid Search Agency Differentiation 80

Biznology

MAY 3, 2012

I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Photo credit: Wikipedia. Someday, even search and social might be too broad.

Differentiation 80

Differentiation Wikipedia Mobile Advertising Paid Search Agency 80

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. So the ideal in search engine advertising is to identify an attractive offer that also qualifies. A great way to differentiate yourself in a highly competitive environment.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

APRIL 28, 2016

They are used to buying advertising and getting a small, but significant, return on investment. Many marketing departments are collections of folks who have a narrow understanding of marketing (the one where advertising is front and center) and struggle to see the bigger picture. In our experience, that doesn’t work.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Biznology

OCTOBER 12, 2018

Brand marketers create unique messages that differentiate their products from the competition. If I listen to her needs, opinions, or stories before I contribute my own perspective, I am far less apt to mansplain anything. That’s what they do best.

Curation 136

Curation Marketing AI Paid Search Agency Differentiation 136

Biznology

NOVEMBER 18, 2013

Only 14% trust advertisements. Then Vodafone uses weightage to differentiate the various factors depending on the campaign’s goals. With lean practices applied, advertising campaigns will be executed faster, effectively tested, and continuously reiterated to efficiently optimize their advertising/market fit.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

OCTOBER 8, 2014

Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

AUGUST 13, 2013

You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. Social Media Marketing big wave surfing breaking wave brooklyn Business hawaii madison square garden Marketing and Advertising surf' It’s not true.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

MAY 1, 2013

Can companies use privacy as a differentiator? In the end, we all need to admit that we are willing to give up some privacy to get all this cool stuff for free, just as we subject ourselves to advertising for free media. .” Might companies compete on how they handle your information? But privacy is too complicated.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

APRIL 1, 2013

How do you differentiate when being the one down the street no longer matters? How does that image start with the first digital touchpoints and carry through in every interaction with your company? Digital marketing means that you are competing with companies far and wide that you never had to worry about before.

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

APRIL 4, 2018

There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. It provides an unmistakable and easily understood picture of your brand that differentiates it from your competitors. ” Kevin J.

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

MARCH 21, 2017

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. YT was so smart. What do you think?

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Biznology

JUNE 4, 2014

It’s up to you to maintain freshness and differentiation. Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Brand Business Conversation Facebook impressions marketing Marketing and Advertising social media Social network' Hear what memes, conversations and human problems are relevant.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

Biznology

AUGUST 24, 2017

Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty. Advertising professionals recognize this trend too. But today consumers want to know what brands stand for on such issues.

Brand Identity 197

Brand Identity Branding Lead Scoring Lead Ranking 197

Biznology

AUGUST 24, 2016

Some marketers prefer the convenience of using a one-stop shop for digital marketing, whereby the vendor not only provides the data, but also delivers email and manages display advertising and retargeting. Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Consulting. Technologies.

Marketing Management 80

Marketing Management Vendors SIC B2B 80

Biznology

AUGUST 31, 2016

Jay’s approach is taking the “social” out of “social media,” and those sales and marketing executives that follow his approach are just seeing social media as another advertising medium to gain more brand awareness. Most of the posts are blatant self-promotions, even though B2B buyers are calling for more value.

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151