ViewPoint

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

APRIL 19, 2017

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. Themes from last week’s presentation: “Sales is all about one-to-one connections.”.

Conference 149

Conference PointClear Cold Calling Work Management 149

NuSpark Consulting

JANUARY 21, 2012

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. Advertising Media Planning, Seventh Edition. Brian Halligan, Dharmesh Shah.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

MLT Creative

MARCH 1, 2011

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. Here's what's on tap for marketing industry events for March 2011. Conference.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Customer (278). Find New Customers releases new white paper on email marketing , July 21, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40