Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. “It connects with your CRM. “It connects with your CRM.

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Audience segmentation can also include first-party data pulled from your data sources: GA4 or via integration with your CRM, Customer Data Platform (CDP) or Data Management Platform (DMP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. They are the source of truth – for better or for worse.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Data is one of the keys to modern online advertising, take full advantage of the audience data you already have in house. CRM Retargeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

DECEMBER 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Form-fill lead conversions are often thought to translate nicely.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Digital B2B Marketing

OCTOBER 2, 2012

You need to identify opportunities to target your audience and almost no one else, otherwise you are just advertising to everyone! Possibilities could include: LinkedIn profile-targeted advertising. CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Facebook does allow you to do a little of B2B advertising.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

KoMarketing Associates

SEPTEMBER 16, 2020

Solicit their input as often as you can, from details as small as advertising creative to decisions as foundational as the criteria for which accounts you’ll target. How organized content is (including advertising) ends up being one of the primary differences between early stage and full stage ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. In order to set up a successful advertising campaign, you need more than just data. With Demandbase One, this step is simple.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Marketing Insider Group

AUGUST 3, 2020

Sales teams should also try and pull insights (in-depth details about individuals) from their CRM activities – personal preferences such as they enjoy golfing on the weekends, or that it’s best to reach them through LinkedIn on weekends, and so on. search advertising) to target a specific account. Creating strategic content.

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Engagio

AUGUST 27, 2021

Demandbase Selector interface in “Basic” Mode. These can include: CRM : creating a task; adding, removing, or changing status in a campaign; updating fields on the person or account record. Advertising: adding or removing from campaigns . Simple action sequence in Demandbase, including “Add Choice”. Journey stage.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Nor does it address the challenges that users face in making sense of it all.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Full Circle Insights

SEPTEMBER 12, 2022

ABM platforms for intent, advertising, and measurement. You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. ABM platforms for intent, advertising, and measurement. Learn more. . . > Demandbase ABM.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Metadata

MARCH 25, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. You can check the original post here. Less wasted spend, more revenue.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Engagio

NOVEMBER 19, 2020

For example, if you provide marketing technology, knowing what a prospect uses for marketing automation or their CRM might impact their candidacy for your solution. This information is found from a variety of sources, including: Your CRM data. An ABM platform like Demandbase. Executive entry point. Web analytics.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Metadata

MARCH 26, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. You can check the original post here. The details Here’s how Metadata optimizes demand gen efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

TrustRadius Marketing

OCTOBER 3, 2022

However, G2 also incorporates blog and advertising traffic, which dilutes the signals so much it no longer qualifies as downstream. Successful brands leverage intent and deal intelligence throughout the sales process by activating downstream intent data across their existing CRM, ABM and advertising platforms.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. What ABM tools do.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

OCTOBER 10, 2018

When contacts at our target accounts are focused on tactics instead of strategy, I start to hear more specific concerns like “My data isn’t ready for ABM”, “My sales team isn’t ready”, “My CRM isn’t ready”! The post Top 3 Excuses from ABM Naysayers appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Rev

MAY 21, 2018

As soon as someone enters a search, advertisements pop up. Traditional media, social media, search engines, and demand side platform companies like Ziff Davis, Facebook, Google, and Demandbase don’t want you to spend much time thinking about that reality, but you should. Google doesn’t sell the data (as far as I know). Of course not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Unbound B2B

FEBRUARY 6, 2023

Running such highly-targeted advertising campaigns can increase your chances of driving conversions and sales. You should look for high-value target accounts customer relationship management (CRM) tools based on your previous interactions with targeted businesses. But where can you find these target accounts?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Circle Studio

NOVEMBER 8, 2018

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

NuSpark Consulting

APRIL 13, 2012

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Engagio

AUGUST 2, 2021

Before moving to Demandbase, Matillion had a manual ABM program for about 30 target accounts. They pulled data on those accounts from multiple sources, including their CRM, advertising platform, webinar platforms, and marketing automation platform, just to name a few. Base case: ABM done manually (and slowly and inefficiently).

DemandBase 71

DemandBase Account Based Marketing Marketing Automation Services ABM 71

Martech

MARCH 10, 2022

If you have a smaller contact list (e.g., <100 contacts), you can use your (likely) existing tech to implement an ABM program, including your: CRM structure Email system Deal flow/lead platforms Data modeling Ad performance dashboard. Terminus, Demandbase). Terminus, Demandbase). Crawl before you walk before you run.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45