Remove Advertising Remove CPO Remove Media Remove Youtube
article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Your CPL or CPO after a few campaigns are just your benchmarks.

article thumbnail

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to TV Ads

Hubspot

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad.

article thumbnail

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. Originally from Oz.

Twitter 100