Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Your CPL or CPO after a few campaigns are just your benchmarks.
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