customer 
B2B Memes
OCTOBER 28, 2011
These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. I have nothing but admiration for the company and its staff. It would be shocking if print didn’t come out well.
B2B Memes
OCTOBER 19, 2010
In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Realistically, the average editor is probably the last person you would want to sell advertising. Taking advertising orders is one thing, but actively selling is quite another.
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B2B Memes
SEPTEMBER 30, 2011
In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” Where does that leave us? It beats me.
B2B Memes
DECEMBER 15, 2011
His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?
B2B Memes
SEPTEMBER 9, 2010
Do you expect either advertising or subscriptions to play a role? I think this sums up an approach that all media companies need to employ. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.
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