Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Welcome back to our “Countdown to the Cookieless Future” series.

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Work Management Marketing Management Advertisements Advertising 59

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

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Advertising Agencies Advertisements Advertising Paid Search Agency 126

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Matchcraft

MARCH 28, 2023

The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. Brands must refine their search advertising strategies and tactics.

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Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

AUGUST 25, 2022

Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. What this means for marketers.

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Advertising Agencies Advertisements Advertising Paid Search Agency 100

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. At the moment, half the companies on the list are hiring.

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Paid Search Agency Companies Advertising Agencies Business 240

Benchmark Email

AUGUST 3, 2021

As marketers, there’s a lot we have to do for the success of our companies. We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy. appeared first on Benchmark Email.

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Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Monetizing chat experiences.

API 71

API Advertising Agencies Advertisements Advertising 71

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Next, jot down what that investment has produced, such as: Sales.

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Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? See Google or Apple, for example.

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KoMarketing Associates

FEBRUARY 13, 2018

The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Marketers are also seeing benefits associated with publishing on social platforms as well. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI.

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Customer Surveys Video Marketing Advertisements Advertising 198

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

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Work Management Marketing Management Wikipedia Click Rate 183

SmartBug Media

APRIL 27, 2023

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Let's say someone goes to Tucson, Arizona, every November.

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Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. ” Leveraging email for marketing and advertising. . ” Leveraging email for marketing and advertising.

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Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers.

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Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 92

Liveintent

DECEMBER 21, 2022

LiveIntent just got its holiday present early, and we’re proud to share it with you: Business Insider named LiveIntent one of the hottest adtech companies of 2022. H elping publishers unlock new revenue streams. We’re proud to deliver significant revenue for publishers with our email and web monetization solutions.

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Paid Search Agency Companies Custom Publishing Touchpoints 62

Martech

MAY 18, 2022

Customers are more responsive to video content than text, regardless of which channel it lives on. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising.

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Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Today, new people-first technology can disrupt advertising.

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Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. Social media has the power to reach a global audience at a fraction of the cost of traditional advertising methods. However, that is no longer the case.

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Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone.

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Positioning Paid Search Agency Companies Acquisitions 98

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most.

Display 98

Display Advertisements Advertising Campaigns 98

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Understanding Programmatic Display. How B2B Marketers Use It. Developing a Strategy.

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Display Advertisements Advertising Marketing AI 173

Salesforce Marketing Cloud

JULY 20, 2021

Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads.

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Marketing AI Advertisements Advertising Lead Ranking 98

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. .

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Paid Search Agency Companies Custom Publishing Advertisements 118

Martech

MARCH 1, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers assert that Google has abused its dominant position in the advertising eco-system causing a decrease in the value of the publishers’ inventory. Google is facing a $2.27

Google 93

Google Advertising Agencies Custom Publishing Advertisements 93

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

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Stats Advertising Agencies Paid Search Agency Work Management 284

Choozle

MAY 20, 2020

Even publishers like NPR have harnessed the power of podcasts with over 21.8M Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising?

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Advertisements Advertising Paid Search Agency Demographics 92

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

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Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

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Liveintent

JANUARY 27, 2021

We’re proud to share that, for the second year in a row, Business Insider has recognized LiveIntent as one of the hottest adtech companies of 2020. For more than ten years, LiveIntent has helped publishers and brands deliver relevant ads to people across devices and platforms. And I think publishers and brands recognize that.”

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Paid Search Agency Companies Opt-out eCommerce 107

Liveintent

JUNE 23, 2021

Traditionally, multicultural marketing has been a siloed effort from the rest of a company’s overall marketing plan. Yet, some companies haven’t established their values, much less embedded them in their decision-making or marketing. And that diversity of thought will lead to better marketing and customer experience.

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Advertisements Advertising Newsletter Thought Leadership 121

Digilant

AUGUST 29, 2023

The publisher or site itself had to contextually align with the topic of your ad – otherwise known as endemic advertising placements. As consumer data and audience insights have evolved, advertisers have begun to view ad placements how they view consumers — multifaceted. What is Endemic Advertising?

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Martech

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns.

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