B2B Memes

DECEMBER 6, 2011

And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote. Legacy publishers are telling advertisers that journalists will create content marketing for them.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

SEPTEMBER 29, 2011

For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers. Though I hope they can, trade publishers may not be able to find a way out of this dilemma.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JUNE 28, 2010

to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. All cannot be forgiven by just waving your hand over a piece of advertising posed as real content and saying, “paid,&# “sponsored&# or “advertising&# on it.”.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

MAY 11, 2010

Instead, companies that used to be advertisers go to the audience directly, in essence becoming publishers themselves. First, it means that journalists don’t recognize the challenge that content marketing poses to their traditional livelihoods. But the confusion is also a problem for the discipline of content marketing.

PR 100

PR Content Public Relations Fulfillment 100

B2B Memes

SEPTEMBER 9, 2010

Do you expect either advertising or subscriptions to play a role? I think this sums up an approach that all media companies need to employ. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JANUARY 27, 2011

Readers and advertisers alike loved it because it fulfilled an essential need: the discovery of new materials, components, and services. That isn’t to say the company is not aiming for quality, or not at least claiming to. Yet through most the 1990s, it prospered. The element it lacks so far is quality.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

MAY 6, 2011

In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. Within a publishing company, there is high tolerance for irksome editors. They weren’t, and he knew it. This sometimes made them look like jerks. Don’t let that stop you.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. And within those industries, you should be connecting with both readers and advertisers. This isn’t necessarily a bad thing. Be a blogger.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 8, 2011

I was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. What was the pivotal moment that shaped how you view the post-print era? Business models is, sadly, the obvious one.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” Where does that leave us? It beats me.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100

B2B Memes

OCTOBER 21, 2011

Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. It hasn’t so much erased the differences as smudged them.

B to B 100

B to B Media B2B Ethics 100