Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. So I sat down with a few folks on our advertising and editorial teams. Audio Advertising. “In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClickZ

AUGUST 6, 2020

30-second summary: M assive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. But is it the only one?

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Choozle

MARCH 23, 2021

Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. Kantar Media originally estimated $1.2 For today’s chat, I’d love to dig into your digital advertising strategies for political races.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Work Management 52

Bannerflow

MARCH 11, 2022

Social media content. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. Content is still king.

Trends 111

Trends Planning Work Management Marketing Management 111

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Porch Group Media

NOVEMBER 4, 2022

advertisers will spend about $38.83 Viewers can view your advertisements through connected TV advertising when they watch movies, videos, and TV shows. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Connected TV uses an automated system to provide placements and advertisement prices.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. with social media, we no longer push anything to certain channels. Because a majority of our children are under the age of 15 and we don’t want them on social media all the day long.

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Bluetext

FEBRUARY 25, 2020

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. And why should marketers continue to invest in video advertising in 2020? So, why are video ads so popular? Expanded Inventory.

Paid Content 27

Paid Content Advertising Agencies Advertisements Advertising 27

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine. Social media is simply part of a Gen Zer’s routine. The same goes for commercials on the radio and TV.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. Now, advertisers can be much more direct. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. It came in 1972 with the debut of HBO (then known as "Home Box Office"), the first commercial-free premium cable channel.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

ConvertKit

JULY 9, 2021

YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. After you get 1,000 subscribers, fans can leave you tips of any value they want via Super Chats on YouTube. Sell digital products with ConvertKit. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Curated Viewing Experiences.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names. 2) Photoshop.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

AUGUST 24, 2010

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Convince & Convert

APRIL 17, 2014

The integration of advertising and “content” works for Google search because on Google search you are actively seeking information/resources so the ads are almost inherently useful. So – short term – Facebook is a great place for me to put ads to pull people back into my owned media properties (promoting content or otherwise).

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

MARCH 31, 2017

But Facebook isn't the only story in social media this month. We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. On the other hand, only 30% of the analyzed profiles and Pages had shared a YouTube video on Facebook during the months the study was conducted. Source: Facebook.

Social Media 28

Social Media Facebook Media Business 28

Hubspot

APRIL 9, 2018

Talented writers from MTV News , Vox Media , and the like were losing their jobs. Publishers can charge more for video advertising than banner ads in text-based articles. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Some of the panic was warranted.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Hubspot

NOVEMBER 13, 2019

If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. Additionally, Squadcast plans to add video recording and transcription, which will help with your show notes and posting your podcast to YouTube. This will record both video and audio, so it's easy to post to YouTube if you want.

Skype 94

Skype Tools Bundling Pricing 94

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Vidyard

JANUARY 30, 2014

.” What this means for marketers The future of the Internet really is TV Chipotle is no stranger to online video having scored over 11 million views on YouTube with “ The Scarecrow “ This latest effort is basically an extension of their marketing with online video via Hulu and could really go either way.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Martech Advisor

MARCH 18, 2020

And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. The budgets that used to allocate huge sums to TV commercials now pour piles of money into over-the-top (or OTT) media.

Media 102

Media Cable Paid Search Agency Allocation 102

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 99

Youtube Stats Video Marketing Mobile Advertising 99

Hubspot

APRIL 13, 2011

Netflix and YouTube Become Content Creators - Since their beginnings Netflix and YouTube have been about providing a platform to distribute content for others. YouTube has always been about letting individuals share video content on the Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Paid Content 78

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 78

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Heinz Marketing

NOVEMBER 18, 2019

If you’re listening to us live on the Funnel Media Radio Network, thanks for making us part of your work day today. Oh my God social media just showed up.” You go to YouTube and you want to see how to change a tire, but first you’ve got to watch a video. That was what cable was supposed to be. Paul: Right.

Top of Funnel 64

Top of Funnel CAN-SPAM Internet Marketing Trade Show 64

Hubspot

AUGUST 30, 2011

Social Media. Fantasy: Social media may be helping big brands w/ big bucks extend their reach & influence online, but it doesn't to squat for small businesses. Fact: 57% of small businesses say social media is beneficial to their business. Advertising. Fantasy: Online advertising is not effective for local businesses.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

MAY 9, 2013

He’s had a lot of success in the advertising world, so I was a bit taken aback when I met him for the first time and he immediately launched into a diatribe about how advertising needs a revolution, how people have learned to tune out ads, how the whole ad industry is stuck in the past and needs to be blown up and reinvented.

Banner Ads 28

Banner Ads Banners Paid Search Agency Advertising Agencies 28