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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Best Lead Generation Methods and Strategies

Albacross

With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. As long as you know how to harness the power of the internet, you can leverage it as a powerful business tool. Start a Blog. Lead Capture Pages.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And trying to use content too blatantly to drive sales often backfires. • Blog. 5 Business Blogging Statistics and Facts. – eNewsletters (60%). TopRank ). MediaPost ).

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

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How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.”

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Content Creation Made Easy

Industrial Marketing Today

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

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