What the Future Holds for B2B Social Media Marketing
Online Marketing Institute
OCTOBER 29, 2010
B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Her example was the PayPal Developer platform.
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