Paul Gillin

article thumbnail

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

article thumbnail

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. You have to already be invested,” he said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate.

Blogger 50
article thumbnail

The Trouble with Klout

Paul Gillin

In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. A Million and One Improvements.