It’s scalable, the leads are more qualified and often already partly educated on your offering. Netfactor’s Visitor Track – Web Leads Technology  is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from. am the CEO of netFactor. As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments. Not any more.