Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan
Everything Technology Marketing
NOVEMBER 14, 2009
In a GTM plan tactical programs typically include efforts related to establishing thought leadership, gaining support from key influencers such as analysts, reporters and bloggers, to developing online and offline paid advertising to create air coverage for your sales team, producing and delivering training and tools to enable the sales team, and of (..)
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