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Five Takeaways from Advertising Week 2023

Digilant

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

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Why We All Need to Pay Attention to Amazon Advertising

Hubspot

And yet, the advertising business is booming. Case in point: Amazon. At day two of Code Commerce -- a conference that centers around ecommerce and retail -- Andrea Leigh and Ben Winters of Ideoclick -- a company that works with manufacturers to optimize online sales -- spoke to the rapid growth of Amazon's advertising platform.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

How personalized experiences drive customer loyalty Here’s how personalization enhances customer loyalty for brands: Builds emotional bonds through personalization Likability drives sales. According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. And, interesting fact – she speaks six languages and has never seen a Star Wars movie!

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What is Endemic vs Non-Endemic Retail Media Advertising?

Digilant

The publisher or site itself had to contextually align with the topic of your ad – otherwise known as endemic advertising placements. As consumer data and audience insights have evolved, advertisers have begun to view ad placements how they view consumers — multifaceted. What is Endemic Advertising?

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Amazon PPC Stats. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. This information can help businesses make informed decisions about their advertising strategies.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

And the best part is you can generate more sales directly from your pins on Pinterest! Other interesting stats include: 38% of users are aged 50-64 years old. 34% are aged 30-49 years old. Hey, did you know to put your products up for sale directly to Pinterest? Pinterest ads are much easier than advertising on Facebook.