Successful Rebrand: What to Watch Out for and How to Make It Rewarding
Adobe Experience Cloud Blog
NOVEMBER 1, 2019
After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image. Customers had come to find the store overpriced when compared to competitors, so Amazon cut prices significantly and set up Amazon Prime customers to save even more. The best way to deal with an image problem, according to Amazon?
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