Remove aging sales
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10 Social Media Copy Tips To Spark Conversation

Anyword

Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. Works really well for promotions and sales. Instagram: Food and Wine Magazine. Twitter: Amazon. Skimmable and brief for your audience.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

Read one of her top pieces here about how Reddit adds more performance tools to attract direct response advertisers. Before joining CNET, she was previously the multimedia editor for TechRepublic and was a feature writer at American Songwriter Magazine. Magazine where he covers technology. Erin Carson. John Brandon.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As it stands, there’s confusion as to when influencer marketing is just outright advertising. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics.

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How Technology Is Changing Sales and Marketing

Rev

Sales and marketing have come a long way. As glamorized by the hit TV show Mad Men , marketers at ad agencies spent their time coming up with catchy slogans and colorful images to draw the attention of drivers on the highway passing by billboards or housewives flipping through magazines.

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The 6 Biggest Marketing Storylines of 2016

Contently

Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. 2016 was a landmark year for the marketing, media, advertising, and tech space. So what happened?