Remove aging sales
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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises.

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Why We All Need to Pay Attention to Amazon Advertising

Hubspot

And yet, the advertising business is booming. Case in point: Amazon. At day two of Code Commerce -- a conference that centers around ecommerce and retail -- Andrea Leigh and Ben Winters of Ideoclick -- a company that works with manufacturers to optimize online sales -- spoke to the rapid growth of Amazon's advertising platform.

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Amazon PPC Stats. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. This information can help businesses make informed decisions about their advertising strategies.

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What is Endemic vs Non-Endemic Retail Media Advertising?

Digilant

The publisher or site itself had to contextually align with the topic of your ad – otherwise known as endemic advertising placements. As consumer data and audience insights have evolved, advertisers have begun to view ad placements how they view consumers — multifaceted. What is Endemic Advertising?

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Ecommerce Omnichannel Applications: Improving Conversion with Touchpoints

Digilant

For the past few years, conversations regarding the increase in eCommerce sales have dominated industry news sites and headlines. With the steady incline of sales attributed to this online buying method, it should come as no surprise that there has been so much attention around the eCommerce boom.

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CTV is where the viewers go and advertisers should follow

ClickZ

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Impressive as it may be, the future looks even brighter. But is it the only one?

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The Growth of eCommerce – Are You Ready?

Porch Group Media

The Growth of eCommerce – Are You Ready. Global ecommerce is growing at an unprecedented pace. In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year. In fact, eCommerce/digital influences up to 56% of in-store purchases.