Bionic

JANUARY 7, 2024

Now, Bionic Uses AI to Analyze Media Buying Wouldn’t it be amazing to use AI to analyze your media plans and your advertising performance? For this to work the best, you should have KPIs set in your media plan and have imported performance data from your advertising platforms prior to exporting the data. ROAS means “Return on Ad Spend.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA survey asked advertisers to rate the importance of 39 media KPIs. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Bionic for Agencies gives you all the tools you need to automate media planning for programmatic advertising.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

QuanticMind

MARCH 20, 2019

With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. The result has been a 12% lift in ROAS, but this is only part of the success story. The time savings have been huge for us” Brian says.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About RMS Austria.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) to measure the success of your paid advertising efforts.

Paid Content 78

Paid Content Acquisitions Cost per Acquisition Marketing AI 78

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. LeadsRx technology is second to none and it has grown to be the leading provider of multi-channel attribution for agencies, brands broadcasters, and other companies worldwide.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? We saw others like Walmart when they worked with [retail media agency] Triad. So cost is number one.

Advertising Agencies 109

Advertising Agencies Media eCommerce Cost Per Click 109

Hubspot

AUGUST 28, 2020

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Value Optimization with Minimum Return on Ad Spend (ROAS).

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Outbrain

JANUARY 6, 2021

Which is why we asked the top insiders to help — the Agency experts. Perfect — take it away Agency folks! “Historically, cost per engagement (CPE) has been the primary goal, but for 2021, we’re looking to shift a heavier focus towards ROAS and have CPE be a secondary goal” Taylor Hobbs, OMD. All signed up?

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Trends 29

Choozle

AUGUST 29, 2021

Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. But, many other benefits also come with using self-serve programmatic advertising strategies , including performance, control, efficiency, transparency, intelligence, strategic positioning, and value capture.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

Bionic

DECEMBER 31, 2021

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. ROAS Calculator. Media Planning for Programmatic Advertising. Here are some of the highlights of the past year: Insertion Orders.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Campaigns 99

Campaigns Paid Search Agency PPC ROAS 99

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Maximize your budget for RoAS. And, 61% of U.S. Be prepared to react and consider adopting new trends early.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. And what better place to start than the award-winning TV series Mad Men, centered around the fictional Madison Avenue ad agency, Sterling Cooper, when copywriter Paul explains the media buying department to new secretary Peggy.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Bionic

FEBRUARY 23, 2023

One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It does this by scoring and ranking all the advertising options in the context of your particular media plan. All this sounds great, right? But you’d be smart to be skeptical.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Digilant

MARCH 27, 2019

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). Collaboration between agencies, creative partners, and brands is key to get the creative up and running between the strategizing, technical, and testing/editing stages.

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Maximize your budget for RoAS. And, 61% of U.S. Be prepared to react and consider adopting new trends early.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Oktopost

DECEMBER 21, 2023

billion on advertising in 2023, but not all advertising is created equal. Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Steel City Media Success Story #1: M&R Power Equipment Group.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Outbrain

OCTOBER 31, 2022

In this new role, he will leverage his 15 years of experience in the world of online and contextual advertising to support Outbrain in growing its relationships with enterprise brands and agencies. As of summer 2022, Dirkzwager is responsible for all commercial activities supporting advertisers in both Belgium and the Netherlands.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Enterprise Management ROAS 26

Outbrain

JULY 26, 2022

Native Advertising: Drive Results, Without Disrupting the Reader Experience. For the auto industry, the fact that consumers are researching so heavily online provides an excellent opportunity to leverage native advertising to reach potential customers and gain brand visibility. Auto Native Advertising Campaigns: Case By Case.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Attribution. Any-Touch Attribution. Customer Journey Analytics.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

LeadsRX

FEBRUARY 21, 2021

Our attribution insights are built around a CMO-level attribution report examining the trailing dataset period, highlighting specific insights and suggested changes to optimize your advertising. Dedicated Support for Agencies. Agencies have a dedicated LeadsRx point person to support their mission. That’s all the reward we need.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

FunnelEnvy

FEBRUARY 5, 2024

PPC is a digital advertising model that drives paid website traffic. Instead of free organic traffic, advertisers pay a fee each time someone clicks one of their ads. Here are some ideas: Smart bidding strategies: Utilize automated bidding options like target CPA or ROAS to optimize ad spend and focus on conversions.

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Outbrain

APRIL 18, 2022

I recently wrote about the groundshift caused by the impending demise of third-party cookies, and how advertisers need to rethink how they define success. . Now, brands, agencies, and programmatic traders are being forced to expand beyond views and impressions. There are few words more overused in our industry today than “contextual.”

Allocation 48

Allocation ROAS Advertising Agencies Correlation 48

Outbrain

OCTOBER 3, 2021

For advertisers who prefer to remain on a partially manual operation, there is always Semi-Automatic mode. Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. See how Schubkraft, an online marketing agency, saved 3.5 AUTOMATED MODES – RECOMMENDED.

ROAS 32

ROAS Automation CPA Cost per Acquisition 32

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others. Optimize for conversion value while targeting a specific ROAS. Bid Strategy.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. . And e-commerce advertising is the core of e-commerce marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104