Influencer Marketing: Truth or Myth?
Onalytica B2B
MARCH 9, 2017
There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising. This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form.
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