Remove agency b2c

Onalytica B2B

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Influencer Marketing: Truth or Myth?

Onalytica B2B

There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising. This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form.

Planning 219
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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

Whether for B2B or B2C, people have forged a path to influencer status within their niche. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. About Influencers. Every industry in the world contains influencers.

Startups 213
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Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.