agency b2c 
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Mindmatrix does a good job with these features.
Customer Experience Matrix
JANUARY 14, 2019
The very low figure from Heinz Marketing reflects the nature of its survey, which asked B2B marketers about tools for marketing analytics and pipeline management. 509 online survey respondents, primarily at large B2C brands. 470 agency professionals. 470 agency professionals. Mix of B2B and B2C. and Germany.
Customer Experience Matrix
MARCH 19, 2014
The only gaps shared by both systems are B2B clients and Web scanning for customer data, which is also mostly a B2B application. That these databases will combine digital advertising audiences with personally-identifiable names and addresses is pretty much a given, subject of course to privacy constraints.
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