Can Accenture Take Over Advertising?
JULY 29, 2016
To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. Now, thanks to an opening created by the digital disruption of advertising, they’ve created studios and digital agency arms meant to attract business that traditionally went to advertising agencies.
Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. As companies realign their marketing strategies to reflect inbound best practices, marketing dollars are beginning to shift away from traditional outlets like PR, print, radio & TV advertising, and cold calling. What is Inbound Marketing? Content Creation.
Marketing Agency Leaders Discuss: The New Agency Model for Success
JULY 10, 2014
It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Agencies composed jingles, laid out print ads, auditioned actors for commercials, and wrote lengthy marketing letters (complete with Johnson Boxes ). Read how marketing agency. Agency To The Point Marketing.
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
AUGUST 23, 2016
In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. It’s because of the noise and cost and management overhead of effective AdWords campaigns that I’ve turned to social media platforms for advertising today. Advertising on LinkedIn. Advertising on Facebook. billion expected.”.
#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
MAY 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing.
The State of Marketing Technology, in 12 Charts
OCTOBER 18, 2016
And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing. B2B marketers think content marketing tools are key. Why Salesforce? How did these guys get so big?
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Current customers may be under-valued.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ). 2.
Agency Revenue Is Up 300% Thanks to Marketing Automation
JANUARY 15, 2014
Competition is fierce for digital marketing agencies. Consider this: According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years. And for her expansive list of B2B and B2C clients, success hinges on TTPM’s ability to craft multifaceted campaigns that generate qualified leads.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). 4. Earnest Agency ). SEO also has the biggest impact on B2C lead gen.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
You can guess all the reasons why brand consistency matters for a B2C company, right? What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Why brand personality matters for B2B companies. Videos.
Why The Analysts Are Wrong About Twitter’s Ad Platform
Digital B2B Marketing
JANUARY 22, 2014
Twitter has a very reasonable $15,000 minimum for their direct sales team, and anyone with an account has received emails promoting Twitter’s self-serve advertising platform where the minimum spend is less than you spend on your morning Americano from Starbucks. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. Sell Twitter. Say what?
This Week in Content Marketing: Content Marketing Strikes Back
DECEMBER 19, 2015
Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital advertising; we offer our predictions on how this war for the hearts and minds of consumers will play out. Whether your organization is using in-house teams, agencies, or freelancers to create these assets, creative efforts seem to be more disparate, ad hoc, and siloed than ever before.
What a Hotel Manager Taught Me About the Future of Business
AUGUST 19, 2011
Certainly not with advertising. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. These forces will affect B2B and B2C businesses, nonprofits and government agencies. Customer service is number two.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it!
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers.
A Crash Course in Tumblr for B2B Marketers
JUNE 3, 2015
I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. You can advertise. You got it.
Why Your Agency Sucks at B2B
B2B Marketing Unplugged
SEPTEMBER 22, 2010
Okay maybe your agency doesn’t suck at B2B marketing. The chances are, however, that you and your agency are not quite seeing eye-to-eye on how to do things. If you work for a company that is also a consumer brand and you share an agency, you likely spend much of your day thinking terrible thoughts as you try, again, to explain how business people are different from teenagers even though they are both carbon-based. The truth is, very few agencies are any good at B2B, which is a little ironic since they are fundamentally B2B companies themselves.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. 70% of the U.S. billion by 2018.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Marketing Statistics and Facts.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?
Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
B2B Marketing Insider
DECEMBER 21, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media? Whoa – quite a mouthful! Content.
Social Media For B2B Marketing – How To Get Started
B2B Marketing Insider
FEBRUARY 17, 2011
Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. These Social Media.
B2B Pay Per Click Advertising
AUGUST 11, 2009
There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Terry: B2B paid search tends to be more challenging to get right versus B2C – so if you like challenges, B2B paid search can be quite fun.
B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).
The Convergence of MarTech and AdTech Platforms
MARCH 7, 2016
Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. AdTech Started With Large Scale B2C Applications. The primary reason for this was that advertising was (and even today is) the only business model that was proven to work at scale.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing.
Data: The New Business Currency in a Digital World – B2B ESP
JULY 7, 2016
The premier predictive intelligence summit, B2B ESP is one week away! As leading voices in B2B sales and marketing, the influencers below share the insights and strategies that drive their approach to building the revenue engines at their companies. DWA President Bob Ray hit the nail on the head about the shifting B2B landscape when he says: “Data is the currency for business in the new digital world.”. How do you think the world of B2B marketing is changing today? B2B businesses need to consider both audiences when building out their marketing strategies.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run.
3 Questions Businesses Should Ask When Selecting a Marketing Agency
AUGUST 4, 2011
” Does advertising in Times Square actually help these businesses achieve marketing goals ? And what criteria do these businesses use to select the agencies that help them advertise in Times Square? When selecting a marketing agency, businesses must ask themselves, “How is this agency going to help me increase my leads , generate revenue, and achieve my goals?”
The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
Earnest about B2B
APRIL 28, 2011
Here are the averages so you can see how your budget stacks up: The typical b2b marketing budget equates to approx. 2-3% of annual revenue (for the flash harries in b2c it can be up to 12%). In B2B, 33% of this budget tends to go on advertising and direct marketing channels. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% Click Through Rate… …where B2B services campaigns may see a 15.3% If you’re looking for the most useful channels to warm the cold prospects, paid search advertising (1.3%
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. high CPC may indicate that the word itself is bid on a lot by advertisers and it might confirm that a keyword is truly bottom-of-funnel. These strategies can be incredibly effective for both B2B or B2C.
Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom
APRIL 29, 2016
Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom. Eastep, an accomplished executive with more than 20 years of progressive experience in B2B and B2C digital marketing, will oversee client service, retention and growth as a president of Fathom, with a particular focus on consumer brand manufacturers. Careers
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. Facebook Marketing Tips and Guides. As A.J.
Where Do Marketers Get Leads? [Data]
JUNE 3, 2013
As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%).
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. What is typically the first thing you focus on in a new engagement with a B2B client?
Why you should merge your traditional and digital marketing work
OCTOBER 29, 2015
Traditional marketing goes by different names in different places–many B2B companies have Marketing Communications (MarCom) and Event Marketing groups, while B2C companies often have Advertising (often through an agency) or Direct Mail teams. But the issue is the same. The companies that I have seen go the merger route seem happier to me than the silo proponents.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). TopRank ). 2.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).