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Can Accenture Take Over Advertising?


To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. Now, thanks to an opening created by the digital disruption of advertising, they’ve created studios and digital agency arms meant to attract business that traditionally went to advertising agencies.

Mi6 Agency’s Top Charts for Dec 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Digital Advertising Spending Plans for 2016 vs 2017? Make sure you have a strategic reason to invest in mobile advertising and you can measure the impact of your mobile campaign. Week of December 5th. What are the U.S.

Why Your Company Should Hire an Inbound Marketing Agency


In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. As companies realign their marketing strategies to reflect inbound best practices, marketing dollars are beginning to shift away from traditional outlets like PR, print, radio & TV advertising, and cold calling. What is Inbound Marketing? Content Creation.

Why Your PPC Agency Needs to Focus on the Full Funnel


Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency? ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.”.


From Scratch: Three (More) List Building Strategies for Agencies (and Others)


In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. It’s because of the noise and cost and management overhead of effective AdWords campaigns that I’ve turned to social media platforms for advertising today. Advertising on LinkedIn. Advertising on Facebook. billion expected.”.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

5 Ways B2B Marketers Can Learn to Love Facebook


Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook. They’re advertising. Um … maybe not. Big deal.

The State of Marketing Technology, in 12 Charts


And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing. B2B marketers think content marketing tools are key. Why Salesforce? How did these guys get so big?

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14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Current customers may be under-valued.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ). Really.

B2B vs. B2C: What Does It Really Mean?

B2B Lead Blog

I’ve spent my career working in B2B. This blog and the LinkedIn group to which it’s connected are all about B2B lead generation. Problem is, I don’t know if B2B is an accurate acronym anymore. B2B and B2C both have a common ground: relationships. In short, Central Desktop, a B2B software company, launched a cloud-based project-management platform.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Personalization.

Agency Revenue Is Up 300% Thanks to Marketing Automation

Marketing Action

Competition is fierce for digital marketing agencies. Consider this: According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years. And for her expansive list of B2B and B2C clients, success hinges on TTPM’s ability to craft multifaceted campaigns that generate qualified leads.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). B2B Lead Blog ). Earnest Agency ). Agencies do SEO better.

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Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

Twitter has a very reasonable $15,000 minimum for their direct sales team, and anyone with an account has received emails promoting Twitter’s self-serve advertising platform where the minimum spend is less than you spend on your morning Americano from Starbucks. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. Sell Twitter. on 1/21).

How B2B Marketers Are Finding Value in Social Media [Interview]

KoMarketing Associates

Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”. How can B2B marketers resonate with their target audience in new ways on social in 2017? “It’s Although sponsored posts tend to feel less intrusive, be more targeted (and hence more relevant to an individual), and blend better with their environment, they’re still advertisements, and consumers know it. From this survey, no, we did not. Twitter, Instagram). “I

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)


You can guess all the reasons why brand consistency matters for a B2C company, right? What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Why brand personality matters for B2B companies. Videos.

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What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Certainly not with advertising. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. These forces will affect B2B and B2C businesses, nonprofits and government agencies. Customer service is number two.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here.

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This Week in Content Marketing: Content Marketing Strikes Back

Junta 42

Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital advertising; we offer our predictions on how this war for the hearts and minds of consumers will play out. Whether your organization is using in-house teams, agencies, or freelancers to create these assets, creative efforts seem to be more disparate, ad hoc, and siloed than ever before.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers. Source ).

Influencer Marketing: Truth or Myth?

Onalytica B2B

There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising. This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form. 3 Influencer marketing is more appropriate for B2C brands.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

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Why Your Agency Sucks at B2B

B2B Marketing Unplugged

Okay maybe your agency doesn’t suck at B2B marketing. The chances are, however, that you and your agency are not quite seeing eye-to-eye on how to do things. If you work for a company that is also a consumer brand and you share an agency, you likely spend much of your day thinking terrible thoughts as you try, again, to explain how business people are different from teenagers even though they are both carbon-based. The truth is, very few agencies are any good at B2B, which is a little ironic since they are fundamentally B2B companies themselves.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


B2b vendors? B2B Infographics ). Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). B2B Infographics ). B2B Infographics ).

47 Superb Social Media Marketing Stats and Facts


And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. 70% of the U.S. billion by 2018.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media? Whoa – quite a mouthful! Virality.

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A Crash Course in Tumblr for B2B Marketers

Marketing Action

I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. The audience is young and most of the marketing is B2C. You can advertise. The case for B2B marketing on Tumblr. I’ll admit it. I was a Tumblr lurker.

Social Media For B2B Marketing – How To Get Started

B2B Marketing Insider

Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing.

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B2B Pay Per Click Advertising


There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Terry: B2B paid search tends to be more challenging to get right versus B2C – so if you like challenges, B2B paid search can be quite fun.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).

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A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Are you a Search Engine Watch Member? |

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The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Here are the averages so you can see how your budget stacks up: The typical b2b marketing budget equates to approx. 2-3% of annual revenue (for the flash harries in b2c it can be up to 12%). In B2B, 33% of this budget tends to go on advertising and direct marketing channels. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% Click Through Rate… …where B2B services campaigns may see a 15.3% If you’re looking for the most useful channels to warm the cold prospects, paid search advertising (1.3%

The Convergence of MarTech and AdTech Platforms


Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. AdTech Started With Large Scale B2C Applications. The primary reason for this was that advertising was (and even today is) the only business model that was proven to work at scale.

Data: The New Business Currency in a Digital World – B2B ESP


The premier predictive intelligence summit, B2B ESP is one week away! As leading voices in B2B sales and marketing, the influencers below share the insights and strategies that drive their approach to building the revenue engines at their companies. DWA President Bob Ray hit the nail on the head about the shifting B2B landscape when he says: “Data is the currency for business in the new digital world.”. How do you think the world of B2B marketing is changing today? B2B businesses need to consider both audiences when building out their marketing strategies.