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Why Your Company Should Hire an Inbound Marketing Agency

Synecore

In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. As companies realign their marketing strategies to reflect inbound best practices, marketing dollars are beginning to shift away from traditional outlets like PR, print, radio & TV advertising, and cold calling. What is Inbound Marketing? Content Creation.

Marketing Agency Leaders Discuss: The New Agency Model for Success

Marketing Action

It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Agencies composed jingles, laid out print ads, auditioned actors for commercials, and wrote lengthy marketing letters (complete with Johnson Boxes ). Read how marketing agency. Agency To The Point Marketing.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook. Big deal.

#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing.

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Content Marketing Playbook: Strategy and Roadmap

think you’re the advertising people. relaunch while working for Group SJR, a content mar- keting agency. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. Those in the agency world are coming to the same. All rights reserved.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ). 2.

Agency Revenue Is Up 300% Thanks to Marketing Automation

Marketing Action

Competition is fierce for digital marketing agencies. Consider this: According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years. And for her expansive list of B2B and B2C clients, success hinges on TTPM’s ability to craft multifaceted campaigns that generate qualified leads.

B2B vs. B2C: What Does It Really Mean?

B2B Lead Blog

Tweet I’ve been having an identity crisis of sorts lately. I’ve spent my career working in B2B. This blog and the LinkedIn group to which it’s connected are all about B2B lead generation. Problem is, I don’t know if B2B is an accurate acronym anymore. B2B and B2C both have a common ground: relationships. Read more in her recent Revenue Journal blog. Do you agree?

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14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Current customers may be under-valued.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). 4. Earnest Agency ). SEO also has the biggest impact on B2C lead gen.

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Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. MEDIA Journalism, native advertising, and the future of the. writers and freelancers from content marketing agency. All rights reserved. Introduction 3 II.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

Twitter has a very reasonable $15,000 minimum for their direct sales team, and anyone with an account has received emails promoting Twitter’s self-serve advertising platform where the minimum spend is less than you spend on your morning Americano from Starbucks. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. Sell Twitter. Say what?

Ads 94

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

You can guess all the reasons why brand consistency matters for a B2C company, right? What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Why brand personality matters for B2B companies. Videos.

Brand 59

This Week in Content Marketing: Content Marketing Strikes Back

Junta 42

Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital advertising; we offer our predictions on how this war for the hearts and minds of consumers will play out. Whether your organization is using in-house teams, agencies, or freelancers to create these assets, creative efforts seem to be more disparate, ad hoc, and siloed than ever before.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it!

Paper 12

The Convergence of MarTech and AdTech Platforms

Captora

Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. AdTech Started With Large Scale B2C Applications. The primary reason for this was that advertising was (and even today is) the only business model that was proven to work at scale.

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Certainly not with advertising. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. These forces will affect B2B and B2C businesses, nonprofits and government agencies. Customer service is number two.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media? Whoa – quite a mouthful! Content.

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A Crash Course in Tumblr for B2B Marketers

Marketing Action

I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. You can advertise. You got it.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. 70% of the U.S. billion by 2018.

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Why Your Agency Sucks at B2B

B2B Marketing Unplugged

Okay maybe your agency doesn’t suck at B2B marketing. The chances are, however, that you and your agency are not quite seeing eye-to-eye on how to do things. If you work for a company that is also a consumer brand and you share an agency, you likely spend much of your day thinking terrible thoughts as you try, again, to explain how business people are different from teenagers even though they are both carbon-based. The truth is, very few agencies are any good at B2B, which is a little ironic since they are fundamentally B2B companies themselves.

Social Media For B2B Marketing – How To Get Started

B2B Marketing Insider

Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. These Social Media.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Marketing Statistics and Facts.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

B2C 41

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

B2C 41

B2B Pay Per Click Advertising

LeadSloth

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Terry: B2B paid search tends to be more challenging to get right versus B2C – so if you like challenges, B2B paid search can be quite fun.

3 Questions Businesses Should Ask When Selecting a Marketing Agency

Hubspot

” Does advertising in Times Square actually help these businesses achieve marketing goals ? And what criteria do these businesses use to select the agencies that help them advertise in Times Square? When selecting a marketing agency, businesses must ask themselves, “How is this agency going to help me increase my leads , generate revenue, and achieve my goals?”

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. Facebook Marketing Tips and Guides. As A.J.

Stats 83

Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom

Fathom

Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom. Eastep, an accomplished executive with more than 20 years of progressive experience in B2B and B2C digital marketing, will oversee client service, retention and growth as a president of Fathom, with a particular focus on consumer brand manufacturers. Careers

B2C 1

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. What is typically the first thing you focus on in a new engagement with a B2B client?

CPC 28

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Image credit: Association of National Advertisers. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. B2B businesses that blog generate 67% more monthly leads than those that do not.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).

Wiki 21

Data Management and Modern Marketing: Platform Enhancement Q&A

It's All About Revenue

Earlier today Oracle Marketing Cloud announced two important Oracle Data Management Platform (Oracle BlueKai) enhancements for use by marketers, agencies, publishers, and advertisers alike. The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Here are the averages so you can see how your budget stacks up: The typical b2b marketing budget equates to approx. 2-3% of annual revenue (for the flash harries in b2c it can be up to 12%). In B2B, 33% of this budget tends to go on advertising and direct marketing channels. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% Click Through Rate… …where B2B services campaigns may see a 15.3% If you’re looking for the most useful channels to warm the cold prospects, paid search advertising (1.3%

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

John Coleman – Founder and CEO of the VIA Agency, John is a trusted voice in advertising and knows people at many of the top brands. Seth Dotterer – Peak inside the mind of Seth, VP of Marketing for Conductor, and a marketer with B2B and B2C experience. John Ellett – CEO of digital marketing agency nFusion, John finds great content on the digital world. Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always.

BtoB 24

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run.

SEM 20

34 Compelling Content Marketing Stats and Facts

Webbiquity

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). TopRank ). 2.

Stats 137

Why you should merge your traditional and digital marketing work

Biznology

Traditional marketing goes by different names in different places–many B2B companies have Marketing Communications (MarCom) and Event Marketing groups, while B2C companies often have Advertising (often through an agency) or Direct Mail teams. But the issue is the same. The companies that I have seen go the merger route seem happier to me than the silo proponents.

Work 47

Where Do Marketers Get Leads? [Data]

Hubspot

As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%).

PPC 38

How to Match Great Content to Your Sales Funnel

It's All About Revenue

In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. The B2B sales funnel is not cut and dried, and neither is the content associated with it. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Bottom of the Funnel.

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23.46 μs: 782.0 ns, 13.97 μs, 50.00 ns 250.6 ms: 220.0 μs, 2.961 ms, 246.8 ms