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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

Adwords 151
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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. bgtheory | LinkedIn. lisarocksSEM | LinkedIn.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. Let’s begin with Google AdWords. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. LinkedIn Ads.

Resources 179
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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. AdWords Customer Match. LinkedIn Account Targeting. Twitter Tailored Audiences.