KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. What Were The Most Effective B2B Marketing Tactics of 2015?

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 24, 2015

That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 8, 2018

Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising. As we start 2018, we expect more companies to take advantage of the LinkedIn ad platform. for AdWords search ).

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

DECEMBER 20, 2018

This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers. Google: Introducing simpler brands and solutions for advertisers and publishers. Five Social Media Trends That Will Impact Digital Advertising. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Ideal Customer Profiles Doubleclick 121

KoMarketing Associates

DECEMBER 22, 2014

The KoMarketing blog is a key component of our online marketing strategy and one of the ways we share and present new ideas and perspective to clients and target audiences. – Abe Bellini provides a list of online marketing ideas B2B organizations can use to identify and reach their target audiences.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120