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The Ultimate Programmatic Advertising Glossary

Outbrain

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. The programmatic industry is swamped in professional jargon, yet programmatic advertising is actually quite simple. Check out our ultimate programmatic advertising glossary: Ad Exchange.

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The Ultimate Guide to PPC

Hubspot

On a scale of 1-10, how much do you really understand the world of paid advertising? To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page.

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How to Make Money on YouTube

Hubspot

It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to. There are two ways to earn money on YouTube: as an advertiser and as an ad platform. As an advertiser, you pay YouTube for Preroll, Bumpers, or TrueView ads that get your videos in front of potential buyers.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

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Facebook to Launch ROI Tracking Tool for Ads

Hubspot

They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Pretty groovy, eh?

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A Step-by-Step Guide to Advertising on Facebook

Hubspot

Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event). This is the landing page that your ad will point to.

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How to Design a Killer Facebook Advertising Campaign

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Facebook advertising works on a bidding model similar to Google AdWords. Facebook advertising works on a bidding model similar to Google AdWords. For someone who's never advertised on Facebook before, the process might seem intimidating.