Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Advertising trades in targeting: geographic, demographic, psychographic, behavioral, and product-related targeting.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MARCH 13, 2018

While both laws and violence can very quickly rewrite fictions–marketing, advertising, public relations, publicity, public affairs, and even domestic and international propaganda is much less jarring.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

FEBRUARY 22, 2013

Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. It’s fantastic that AdWords now recognizes this fact. Increased costs for advertisers. The biggest question, by far: “Enhanced”" for whom, exactly? This is a major bummer.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

APRIL 21, 2014

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Our data shows that there are more than 150,000 retail advertisers spending less than $1,000 per month on Google’s PPC properties, including mobile. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Biznology

OCTOBER 17, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. An Earned Media Micro-Influencer Marketing Primer. Big celebrities and even bigger bucks. Now there’s micro-influencer marketing.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

NOVEMBER 23, 2016

Expand your universe of display and social media advertising targets. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Access hard-to-reach segments. Offer business people consumer products based on their work status. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

OCTOBER 21, 2013

The creative component of native advertising is content marketing, i.e., messaging intended to attract rather than interrupt consumers. eMarketer predicts spending on native advertising will nearly double by 2017 in the U.S. This last method is legislated, and caution is advised for publishers, advertisers and distribution networks.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

JUNE 7, 2016

Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

AUGUST 16, 2011

I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is.

Adsense 80

Adsense Industry CMS Google Long Tail Marketing 80

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. So the ideal in search engine advertising is to identify an attractive offer that also qualifies. This is not news to Internet marketers. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

OCTOBER 2, 2012

And if you do maintain the keyword-based advertising campaigns for yourself and your clients, you need to work on updating your keyword list as well. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). These string go stale surprisingly quickly. Prioritizing Your Keywords (searchengineguide.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

OCTOBER 18, 2013

Don’t forget, Claude Hopkins published his classic Scientific Advertising in 1923. For instance, “Could our advertising be more effective? For instance, “Could our advertising be more effective?” Perhaps more shocking, much of his advice still holds today. Develop a hypothesis.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

DECEMBER 22, 2015

2) Programmatic Advertising for Ad Arbitrage. Until now, advertising has been a real challenge: aren’t we all over-spending? 1) Adaptive Websites. Don’t you feel like no matter what you do you’re getting soaked? Well, it’s impossible. Keep your eyes on programmatic ad buying in 2016.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

AUGUST 20, 2014

Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. You can use them solely to measure the effectiveness of your advertising. Mobile Marketing Search Marketing Google pay-per-click Pay-Per-Click Advertising ppc search Search Engine Marketing search marketing'

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

OCTOBER 4, 2012

Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. I’ll delve into challenges related other digital assets (press releases, advertising, social, etc.) Cultural Issues.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. AG: The studies compare apples and oranges when they speculate about keyword prices and performance, because different keyword match types perform differently for advertisers. The Google AdWords platform's power runs so deep.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

JANUARY 31, 2012

The advertising industry has already adopted science and testing, but not because they wanted to. These were no men who had faith in science, thinking that advertising was an art. From A/B testing to sophisticated engagement metrics, the science of advertising and marketing is becoming more de facto than fringe.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. And it’s all for market data.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). After years of being the next big thing, mobile might finally be the current big thing. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

DECEMBER 14, 2010

Everyone knows display advertising doesn't work, right? And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. As above, if blogging doesn't meet your objectives, then don't add it to your list. But don't discount blogging without considering how it might help your business. Explore additional media.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

FEBRUARY 5, 2013

Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Your customers seek answers to their questions.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

DECEMBER 9, 2014

— when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? And in a world where there is only so much money, even if those limited budgets seem infinite, why are websites spending tens and hundreds of thousands — millions?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

OCTOBER 8, 2013

Build up the good intent and the trust before you start dropping links and using all that cheesy marketing copy your advertising team keeps feeding you. Or, maybe he has a sponsorship route or an advertising program. It’s always better to become friends without intent and with no agenda. It’s expensive to run a board.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

MAY 21, 2012

medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high.

Keywords 80

Keywords Advertising Mediums Small Business Marketing Advertisements 80

Biznology

SEPTEMBER 17, 2013

You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. Even so, you’re not the only person who can define you in the Internet age. Anyway, let’s get back to Google’s mirror. It’s not easy, either. To make the mirror clear.

Keywords 80

Keywords Work Management Google Search Marketing 80

Biznology

APRIL 4, 2018

Imagine creating an AdWords campaign without understanding a buyers’ concerns, motivations, and interests. Good branding principles are essential to overcome the growing ineffectiveness of intrusive, sales-focused advertising and promotional tactics. An audience focus is essential for your content marketing program.

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

JUNE 21, 2016

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. People will either point you to their advertising page or they’ll email you a PDF of their rate sheet. That’s cool.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

MAY 16, 2017

Arrivederci! Like this post? Sign up for our emails here. The post Five social media courses make one social media strategy meal appeared first on Biznology.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

OCTOBER 15, 2013

Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? You’re OK with that impermanence when it comes to advertising but not organic. How to register your authorship. Interesting.

Paper 80

Paper Google Adsense Demand 80

Biznology

JUNE 24, 2013

AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. When Google starts to put its money—and its search engine results pages—behind something, you know it’s a trend worth watching.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

DECEMBER 15, 2015

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

MAY 5, 2015

And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS. At least for now, Google can tell the difference between a one-man-band and a community orchestra.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80