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Content’s Evil Twin: Advertorial

B2B Memes

Hold on, it says “ADVERTISEMENT” above the photo. As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. Related posts: Content’s Evil Twin: Advertorial.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. Related posts: Content’s Evil Twin: Advertorial.

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7 Great Social Media Advertising Campaigns

Bannerflow

Social media campaigns are a form of advertising that takes place across a brand’s social channels. These campaigns often involve several uploads or posts and deliver targeted advertorial content to your audience. Let’s look at seven of the best social media advertising examples out there. Calm “Meditation Ads”.

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Forbes and Atlantic Media may not have found the right model yet.

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Forbes and Atlantic Media may not have found the right model yet.

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Display ads vs native ads: What’s the difference?

Liveintent

Display ads are text, image, or video advertisements in the digital, online space. These units are similar to an advertorial but come in various formats. Stand out as advertisements. Then, you can retarget your users with display advertising to help drive them back to your website and engage further with your brand.

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