Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

Paid Advertising. The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 Advertisers and publishers use a wide range of payment calculation methods.

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How to Make Money Blogging

Writing on the Web

A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. Indirectly.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand.

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A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

All seemed to be primed and in place for 2004, when advertising on U.S. So now we have blogging, more sophisticated search engines, social media and a free blog creation service. Google turned this into a financial advantage by introducing AdWords in 2000, and AdSense in 2003. political blogs became more powerful than direct-mail appeals.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Only using social media to advertise. In addition to that, you should avoid deleting negative comments. Allowing the negative comments to remain public demonstrates that your comments are genuine. Yes, social media can promote your products and services, but to build loyal followers, add posts that add value for your readers.

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5 Uses for Your Business Blog

Writing on the Web

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.