WebMarketCentral

DECEMBER 11, 2008

If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. Brand advertising-yes, even print ads-support SEM success. Well, because more (or fewer) people clicked on your ads. Sometimes the answer is obvious.

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SEM CTR Paid Search Agency Press 20

WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. Search marketing is also taking money away from other advertising and PR programs. tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 21, 2009

Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover. FTC Disclosure Notice: The SEMRush tools were provided free of charge for 60 days to facilitate this analysis and review.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

FEBRUARY 29, 2008

A valuable resource for sales and marketing practitioners, the new webcasts and videos page is likely to join the web's most comprehensive marketing events calendar , directory of advertising and marketing trade publications , and Marketing, Advertising and Sales Career Opportunities as one of the most-visited pages on the site.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. This forces brands to develop new approaches, such as producing entertaining content that is advertising (e.g. After all, it is social media.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 7, 2009

Do more with less -- Part 2 of 3 by Inside AdWords Amanda Kelly explains how the free AdWords Conversion Optimizer tool can improve the productivity of AdWords campaigns: "The Conversion Optimizer helps you get the most conversions for your ad spend by using your conversion tracking data to improve your advertising efficiency.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JUNE 25, 2008

Selecting an Advertising Agency , June 7, 2005—one of the first posts ever on the WMC blog, this was my take on how to select a marketing/PR agency, from the client perspective (before I moved to the agency side). Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

AUGUST 31, 2009

Brooke Aker writes that "Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing." Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JULY 23, 2009

"By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through." New to the list of PPC providers this year is Facebook.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

SEPTEMBER 16, 2008

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder). In the words of MarketingSherpa, "Online ads are branding tools.

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Banner Ads CTR Banners Ads 20

WebMarketCentral

JULY 22, 2008

Err, advertisers. Over the long term, Google has to find new ways to make money, and that means getting more out of its turkeys advertisers. As Michael Arrington points out on TechCrunch , Google " controls 60% of the search market and perhaps as much as half of all online advertising revenue." Benevolent.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The Advertising Is Good For You blog tracks these statistics from DoubleClick.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

NOVEMBER 10, 2009

How can you calculate the potential advertising value of AdWords before making a costly investment? The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical."

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JANUARY 30, 2009

Why Google keywords cost more but deliver less by iMedia Connection Dave McCarthy explains how Google uses its quality score to reward (or punish) advertisers, how to improve your quality score, and what types of landing page offers to avoid. , Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

MARCH 7, 2008

Since I was a little girl I was obsessed with advertising, products and commercials. I loved visiting my father's advertising agency in Manhattan. From there I got a job at TBWA Advertising where I was on the account management team for the Woolite and Evian accounts. Just kidding, sort of. I did go to school though.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Television marketing Tagging 20

WebMarketCentral

NOVEMBER 19, 2008

Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from brand advertising to direct. Think about the people trying to sell online display, print, radio and TV advertising right now—they're desperate. Then yesterday, they released this chart, providing detail on the shift in tactics.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

OCTOBER 1, 2008

Not content merely to let AdWords users bash each other over the head in bidding wars, Google continues to introduce "innovations" that can seem to be more about improving its own results than those of its advertisers. And these days it uses a 'quality score' as a way of causing some advertisers to pay a premium to show up.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. That means.you're presented with an ad every 14.4

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9: That will do it for me this (short) week.

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 7, 2007

After making a convincing argument that search "blows away other channels"—because it makes your product service easy to find when buyers are actually looking for something like it, rather than interrupting them while they are doing some else (which is what most advertising is about), Hotchkiss identifies four reasons: Search is small.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. The notion is that if an advertiser knows the last 100 things you've done online, he or she can place targeted ads in front of you that you have a high likelihood of clicking.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

APRIL 10, 2007

2) Selecting an Advertising Agency (June 7, 2005) Guidance on writing an effective RFP that will help you choose the right marketing agency to meet your needs. 1) Top Internet Advertising Networks (Jan. 29, 2007) Web-based advertising services to consider when you're ready to move beyond Google AdWords and Yahoo!

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JULY 11, 2007

But as night falls and the power mysteriously fails, they head to the basement to look for a breaker, and.some gruesome slicing, dicing, blending and other horrible fates ensue.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

APRIL 17, 2007

Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. We have built our initial success by harnessing organic search results with highly targeted online advertising. WebMarketCentral (WMC): What did you do before Persuasive Brands?

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Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

JULY 31, 2006

Former fashion columnist Greer Wylder targets her content to, and delivers for her advertisers, a very narrow but lucrative and otherwise difficult to reach audience: upscale shoppers, primarily female, in the Orange County, California area. TiVo and XM are killing the value of media advertising. Newspaper subscriptions are declining.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

JANUARY 11, 2010

They care far less about your advertising than about what your customers are saying about you, and how you respond. An active Twitter presence enables you to demonstrate strong customer service, rather than just claiming you offer it (after all, who advertises poor customer service?).

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

MAY 28, 2009

AdWords Conversion Optimizer Expands Eligibility by Inside AdWords In important news for smaller advertisers, Amanda Kelly announced that Google had expanded the availability of its AdWords Conversion Optimizer tool to any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

OCTOBER 22, 2007

The Career Opportunities area enables you to search for jobs by category, including Advertising, Public Relations, Graphic Design and B2B Sales. You can refine searches by location and keyword, and access a variety of job-seeker tools. For those who are hiring rather than looking, this section also provides an array of tools for employers.

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RSS Public Relations Tagging B2B Sales 20

WebMarketCentral

JULY 9, 2008

It enables them to offer advertisers a much richer and more interactive way to reach subscribers than the usual mix of enewsletter sponsorships, banner ads and white paper syndication. For aggressive publishers willing to get a jump on this, it also provides differentiation in a highly competitive online advertising market.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

NOVEMBER 2, 2009

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. One area clearly is organic search engine optimization (SEO).

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Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

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Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 30, 2009

John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

FEBRUARY 25, 2008

"For all the self-conscious bloggers addicted to their site and reader analytics — including those seeking to monetize through advertising — reach is sure to become one of the more scrutinized metrics." No, the only metric that really matters to "those seeking to monetize through advertising" is revenue.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

SEPTEMBER 1, 2009

Not a good deal for either for the advertiser or publisher. Foreign news sites —again, both of these companies run their search ads only in North America, so it seems a bit bewildering why their content network ads appear on news sites in places like Ghana, Ethiopia and Nepal.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

NOVEMBER 19, 2007

Marji at InfoCommerce Group believes "The combination of content and resources from both KnowledgeStorm and TechTarget should be win-win for the companies and the customers they serve (both content-seeking professionals and lead-seeking advertisers)." The consolidation of vendors will also simplify B2B media buying to some degree.

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Lead Generation B2B Thought Leadership Thought Leadership Generation 20