From the results, this quote from Forrester's Shar VanBoskirk is worth some discussion: "The most interesting takeaway from the research is that overall advertising budgets will decline .  0160; With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals." Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast . 0160; Yep. 

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. By 1985 - sales of the businesses that maintained or increased their ad spend during that recession Sales had risen 256% over those that had cut back on advertising Likewise in 2001 - another study found that aggressive recession advertisers Increased market share 2 ½ times the average for all businesses in the post-recession In 2002 - the Strategic planning institute illustrated that during economic expansion Although 80% of businesses increased their advertising spend

Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual. think the strategy going forward is for TV - product placement, Print - Contextual (ie I wont advertise unless this issue addresses something I am really hard core about) otherwise I am going to spend online where I can place my content where I want as an attraction vehicle or where someone else has content I would like to located near. Tags: Content Marketing Contextual Now I know this isnt such a new statement - but consider these clues ... When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M's as the candy that ET was most attracted to - Mars said no but Reese's Pieces said yes.

But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. ( link to full report ) But how can that help you? How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary.

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. Incidentally, the MPA also argues that time alone isn’t the best measure of advertising value, since some media are more influential with their consumers than others. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. So, advertisers have a lot of wind at their back in terms of testing and iterating to get their campaigns working well for them. Interview with Terry Whalen from CPC Search To generate demand for your products, it’s not enough to nurture the existing leads in your database.

Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, analytics, B2B, communications, marcom, marketing, social media, tools, tracking, Twitter ...Tags: Tags: Agency Side Client Side Marcom for B2B Advertising analytics B2B communications marcom marketing social media tools tracking Twitte Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read Time 2-3 minutes, unless you link out to play)   “Need to know…”  drives much of the marketing conversation. 

Posted in Client Side, Marcom for B2B, Twitter Tagged: Advertising, analytics, B2B, client, communications, marcom, marketing, media, socialmedia, Twitter ...Tags: Tags: Client Side Marcom for B2B Twitter Advertising analytics B2B client communications marcom marketing media socialmedi Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = 3 minutes) Forget  for a moment, the promises of “messaging in the stream”… of ”conversational marketing”… and/or the rush for “knitting together a branding fabric”…. 

Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual. Tags: Social Networking Advertising Faceboo In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)