Martech

MARCH 10, 2022

Good morning, Marketers, and RU YouTube’s audience is engaged with Ukraine news. Zorka.Agency is a global digital marketing agency headquartered in Belarus, but also with employees in Ukraine and Russia. When they reached out to share data on changing behavior of the Russian YouTube audience I looked with interest.

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Youtube Marketing Analytics Tools Advertising Agencies Blogger 92

Outgrow

MAY 5, 2020

Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. Top Advertising Agencies in Westcoast, USA, That You Need To Check Out. AMP Agency.

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Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Outgrow

MAY 14, 2020

Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads. Mediaplus Group. BBH London.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Marketing is all about people. Let us explain.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. Set it and forget it.

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Outgrow

APRIL 30, 2020

Top 15 Advertising Agencies in the Midwest USA. Confused about how to advertise your new product? We have put together a list of the top advertising agencies in the Midwest, USA. Advertising is the key to connect your brand with your customers, to tell your story in a way that people start loving you as a brand.

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Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

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Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Valasys

AUGUST 3, 2022

It is now possible for advertising brands and agencies to holistically assess the success of their advertisements across all platforms that are being measured, including YouTube. The post Dynata partners with Google to measure brand lift on YouTube appeared first on Valasys Media. Share This Post Shares.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

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Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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Youtube Video Marketing Planning Advertising Agencies 95

Martech

FEBRUARY 6, 2024

I think the agencies got it right this year,” said Frank. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. million on X.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. Yes, I’m an affiliate. That has no effect on your pricing.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

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Youtube Advertising Channels B2B Thought Leadership Work Management 100

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. People still walk down the street meaning you can advertise on posters, bus stop shelters, and busses. Hire an Agency To Help.

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Tactics Advertising Agencies Paid Search Agency Focus Group 271

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

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Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The TLDR version?

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Advertising Agencies Lead Ranking Youtube Blogger 96

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. So how can advertisers create branded videos that users actually want to watch? It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content.

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Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. However, while these are all great products, none are straight-up GA replacements.

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Marketing Analytics Tools Analytics Google Work Management 342

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. This project is ongoing.”

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Paid Search Agency Work Management Marketing Management Advertising Agencies 111

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Why pay attention to the creator economy? A note on size.

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Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. 1) YouTube. 3) Chipsmore.

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Paid Search Agency Youtube Ads Advertising Agencies 76

Marketing Insider Group

JUNE 14, 2021

If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. IAB NewFronts has solidified itself as a must-attend event for brands and agencies that are looking to understand where to place their video and streaming budgets.

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Paid Search Agency Advertising Agencies Video Marketing Budget Programs 107

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency!

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Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

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Paid Content Youtube Advertising Agencies Advertisements 101

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Agencies too are likely to wait until their clients demand action. Remember FLoC ? It was not friendly.

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Privacy Advertising Agencies Work Management Marketing Management 112

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. What’s Happening with TikTok Shop? [:06] eMarketer has projected that influencer marketing will grow 3.5

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Paid Content Paid Search Agency Emarketing Advertising Agencies 77

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Partnerships and programmatic advertising within podcasts are also gaining traction.

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Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

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Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

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Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

QuanticMind

AUGUST 24, 2023

Here’s what to read from the week of 8/18/23 - 8/24/23 to stay ahead of the curve: CTV ad spend hits record-breaking $1 billion in June [:02] A new report detailing ad spend across streaming platforms like Max, Roku, and YouTube says that June was a record-setting month for CTV advertising. Test Your Digital Advertising Knowledge!

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Paid Search Agency Marketing AI Advertising Agencies Spending 52

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

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Advertising Agencies Advertisements Advertising Trends 98

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. This data helps brands to deliver targeted advertising on social media platforms. Examples of triggered email messages: Welcome Emails.

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Email Marketing Personalization Psychographics Marketing & Strategy 340

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Sprout Social

AUGUST 25, 2022

We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend. That number includes all costs related to content creation, advertising campaigns and social media management software. Let’s dive in. Ad campaigns.

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Paid Content Social Media Work Management Marketing Management 124

QuanticMind

JUNE 22, 2023

Here’s what to read from the week of 6/16/23 - 6/22/23 to stay ahead of the curve: AI Will Replace Over 30,000 Ad Agency Jobs, Report Says—Here Are The Roles Most At Risk [:02] This post was written by a human, but by 2030? This article takes a look at some of the positions that may be most at risk. Sign up for the Basis Scout newsletter !

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Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

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