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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

Sysomos With real-time content tracking and customer feedback, this product focuses on being in the moment. Alterian (previously Techrigy) With multiple levels of coverage, including blogs, message boards, wikis, video, classifieds and more, Alterian allows you to choose which level you want to use. relevance?). primary elections.

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Activities like blogging, blogger outreach, PR, social networking and bookmarking, or most types of advertising aren't so easy and clean to measure.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. AltSearchEngines. RWW Daily by Email.