Marketing Insider Group

JUNE 2, 2021

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. Let’s say a campaign isn’t working. But where do you start?

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” And they already have much of the information that advertisers request from prospects in a lead gen form. Meta saw 16.6%

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Why we care. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 108

Advertising Agencies Media Verticals Paid Search Agency 108

Webbiquity

FEBRUARY 17, 2022

Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency? This is a flat-out lie.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. Your media team has to get to work, your transportation has a carbon footprint.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Work Management Marketing Management 97

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies can help build a successful strategy for this. A good agency can help build your audience.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Image Source: Agency Analytics The dashboard is more complex, and finding your way around can be a maze. It’s about ensuring that all your marketing efforts are aligned and working towards the same goal.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

Paid Search Agency 110

Paid Search Agency Work Management Marketing Management Advertising Agencies 110

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Altman’s prognostication is sending shockwaves through the advertising industry. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). What kind of work will AI automate?

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug. The result?

Advertising Agencies 121

Advertising Agencies Paid Search Agency Brand Identity Branding 121

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. From knowledge within the industry to out-tasking some of the most time-consuming work.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

seo.co

MAY 31, 2023

If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this. The Role of an SEO Consulting/Ad Agency Ad agencies come in all shapes and sizes. Some ad agencies offer a little bit of everything.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Matchcraft

FEBRUARY 14, 2023

In the field of advertising, machine learning and AI are being used in a variety of ways to improve the effectiveness and efficiency of the advertising process. The growing demand for personalization in advertising is driven by consumers’ desire for more relevant and useful advertising.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Matchcraft

FEBRUARY 7, 2023

Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.

Paid Search Agency 98

Paid Search Agency Youtube Advertising Agencies Ads 98

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Whether you’re looking to make the right hire or switch careers, it’s helpful to know what you need to thrive in each specialty. “Aren’t writers just writers?” My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Martech

APRIL 4, 2023

How will these changes affect agencies? “I I think AI came for knowledge work and creative work way faster than we were prepared for as an industry, and I think that 2023 is going to be a very hard year for a lot of people to grasp what is really possible now and what that means to organizations and writers and content teams.”

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 109

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Advertising Agencies 114

Advertising Agencies Brand Identity Branding Marketing & Strategy 114

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. I was working with marketing and with the engineering team, building a product. I ended up starting my own marketing agency, primarily focused on digital marketing.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 102

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

Stevens & Tate

APRIL 23, 2021

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 111

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Need help turning your strategy into a tangible action plan?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Employees can help define the company vision. Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? But let’s face it. It never ends.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

QuanticMind

OCTOBER 17, 2023

Given the increase in digital advertising investment from financial institutions (FIs), it’s more critical than ever for advertisers working for FIs to understand and adhere to these regulations. This piece will break down what the ruling means, how it’s changed the advertising landscape, and how marketers can adapt.

Advertising Agencies 52

Advertising Agencies Rules Advertisements Advertising 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

SmartBug Media

SEPTEMBER 22, 2023

One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more. That’s why managing expectations is critical when working with a digital marketing agency.

Work Management 64

Work Management Advertising Agencies Paid Search Agency Ad Agencies 64