MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Convince & Convert

MAY 4, 2010

In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Very helpful. Enterprise 1.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Whether GM has success with Facebook advertising doesn’t necessarily weigh in on Facebook’s effectiveness as an ad platform. Maybe, it’s more about whether GM is good at Facebook advertising.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Bionic

MARCH 22, 2019

For the past ten years, more than 3,000 agency, advertiser, and media company leaders have gathered on an evening in March to Bowl for Breastcancer.org. They engage, educate, and empower women with expert information and dynamic peer support community to help them make the best decisions for their lives. Weiss, M.D.

Peer-to-peer 42

Peer-to-peer Salesforce.com Emarketing Advertising Agencies 42

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. There are a few advancements which help everyone very quickly. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Directive Agency

MARCH 7, 2019

Nancy has 25 years of experience working with some of the world’s largest companies and influencing how to incorporate compelling, visual stories into the business field effectively. Creative strategist and international keynote speaker, Melanie Deziel, has excelled as one of the world’s leading experts in native advertising and strategy.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. We did ground-breaking work for Coca Cola, the British government, and Barclays Bank.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. There are a few advancements which help everyone very quickly. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

SnapApp

JUNE 16, 2015

Change in working location. Here are some helpful data quality tips. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Change in title/promotion.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

MLT Creative

MAY 26, 2010

I hope this series has been as helpful to you as it has to me. This allows for more dynamic, faster-paced marketing that can be adjusted on the fly, based on what does or doesn't work. It can be easily integrated with all CRM and SFA systems, including Salesforce.com.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. For them to be successful, we need to help them establish their voices in a blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

MARCH 27, 2017

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Now part of Salesforce.com Marketing Cloud. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Works across Twitter and Facebook, with support for additional platforms planned.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Attractive advertisements and other add-on. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Advertising. Here’s how it works. Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. I also got to work for Elissa for the last year, I think, of your tenure there. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52