Remove advertising-agency email-campaign
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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Big Data” continues to be an amorphous, generic, catch-all phrase as applied to Marketing and Advertising. You’ll notice I didn’t put “Big Data” here.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. As you might imagine, DemandBase offers many case studies to show how much this improves performance.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Founded 14 years ago, the company has built its business serving the real estate industry, where individual agents and local agencies work in conjunction with large national franchises. Personalized output formats include not just email, but also Web pages, Powerpoint, and online or pritned PDFs. MindMatrix is one of them.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. GeniusRocket – Genuis Rocket – There’s a better way to do advertising.

Twitter 100
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B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Bounce rates are hitting the ceiling.

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Marketing Automation for the Inbound Challenged-Part 4: Vendors II

MLT Creative

Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels.