Content Marketing Institute

MARCH 22, 2018

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. HANDPICKED RELATED CONTENT: 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors.

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Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 28, 2012

ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Advertising/Sales.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Marketing Agency Community. CMOs complete 57% of their research before contacting agencies. of assets to build out its Marketing Cloud.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. And you wouldn’t think of a collections agency practicing empathy …. And people aren’t excited by that.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 24, 2009

The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Back to top. Mandy McEwen.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Metadata

FEBRUARY 16, 2021

Elissa Fink: Well, the buyer needs categories because, man, there’s so many vendors out there, it’s hard to keep track of who does what and why and how do you differ from that guy and this guy and give it to me straight? He founded Eloqua. We need categories, so that we know how to compete. And I think that’s great.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52