Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. You’re only in advertising because you couldn’t hack it in medicine.’ contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&# ‘Loser.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Your guide to creating an eye-popping agency website by iMedia Connection. How can you make the most of those last few minutes before delivering an online presentation? Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Traditional television advertising, for example, comes under the whip. This creates an effective barrier to entry to many marketers and startups.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

MLT Creative

JUNE 30, 2011

But I also feel very empowered by being on the cusp of current events because of social media, and I’m lucky enough to work somewhere that encourages us to use and explore it. Meanwhile, it was a great year for LinkedIn, gaining even wider acceptance – mostly because they’ve been hard at work.

Social Media 40

Social Media Social Marketing B2B Marketing Peer-to-peer 40

readwrite

APRIL 9, 2008

Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. They want to be invited into useful or entertaining engagements with advertisers where they, the users, remain in control of the experience. We show Flash video!”).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. Social media is a trap.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

MLT Creative

MARCH 16, 2011

Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. Keep working at creating inbound links on your B2B website. Good ways to do this include blog posts, white papers, eBooks and profiles. Bounce them in with a comment!

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think it works everywhere, in real life or in the internet.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. I try to experiment with new tools using my own sites, then apply what I learn to client work. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! So much opportunity is out there for smart marketing agencies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Just keep it relevant to your industry and safe-for-work.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Biznology

JANUARY 7, 2014

As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. One will kill your body, the other will kill everything you’ve worked so hard to accomplish.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Buzz Marketing for Technology

JUNE 27, 2008

Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). 4=wicked smart!

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Buzz Marketing for Technology

JUNE 27, 2008

Marketing & Advertising. Marketing & Advertising. Advertising & Marketing. Groupware exits only when the components are linked and integrated so they work together actively anti seamlessly. Thus the employees involved need to interact and work out a solution. Management. Operations. > See All.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Publicises lessons – learning is useless if it isnt shared openly. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Savvy

SEPTEMBER 14, 2009

Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function. Which, if any, work, will depend on your audience and goal. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Social Networks 40

Social Networks Traffic Advertising Agencies Paid Search Agency 40

Webbiquity

JANUARY 10, 2011

How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Using Facebook as a Strategic Marketing Channel by Green Buzz Agency.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

JANUARY 10, 2010

Social media works. For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn’t work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Among his conclusions: more content helps. Blogging helps. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

MARCH 9, 2010

Remember, social media is about meeting your customers in their house, on their terms, and working together. But I think that we must understand that all social media sites do not work for every industry. Creating your presence everywhere doesn't exactly work, it just eats up more energy. Are you ready to look harder?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Content Standard

OCTOBER 14, 2016

And many of those companies that do embrace content marketing often make the mistake of treating content like advertising: producing campaigns, targeting more than one audience at a time, failing to deliver content consistently, and always looking for the next big hit. “Over all things, large enterprises are impatient.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Adriana Dunn This article is an great resource.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2011

Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. by Green Buzz Agency.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. Mayflower Marionette Gets It All Wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. More than 1.5 Report: 6.8%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. Online marketing is certainly more than SEO, and certainly includes paid advertising, but I chose to focus on SEO because every element of online marketing (aside from paid advertising) affects SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111