Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. I started experimenting with social bookmarking sites like Digg, del.icio.us You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! So much opportunity is out there for smart marketing agencies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Just keep it relevant to your industry and safe-for-work.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? You may need to engage in some brand anthropology, and have an agency help you find your one thing. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] What’s Your Pitch? The elevator pitch is dead. What’s the Point? Apple = Innovation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Digital B2B Marketing

APRIL 7, 2011

No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Heres another example: An HR department frequently uses external recruiting agencies to find candidates for high-level executive positions. Tools & Services. by Industry.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Or (God forbid) its down to the calibre of the average B2B marketer.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

MLT Creative

SEPTEMBER 16, 2010

Perhaps that’s one crazy basketball game, but with your website, it's one score after another; visits become leads, and leads become sales. Social bookmarking – Using social networking sites such as Twitter, Digg, Reddit and Delicious, you can submit links to your website or specific products. Please share with a comment.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Lead Scoring Lead Ranking 40

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Content Standard

OCTOBER 14, 2016

And many of those companies that do embrace content marketing often make the mistake of treating content like advertising: producing campaigns, targeting more than one audience at a time, failing to deliver content consistently, and always looking for the next big hit. The idea of consistently using content is still novel.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. And these are all important for seeing where dollars have been saved.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. by Green Buzz Agency.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. Online marketing is certainly more than SEO, and certainly includes paid advertising, but I chose to focus on SEO because every element of online marketing (aside from paid advertising) affects SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. But he couldn't wrap his mind around that.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159