What the Future Holds for B2B Social Media Marketing
Online Marketing Institute
OCTOBER 29, 2010
One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership for their brand.
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