advertising-agency customer Database Marketing Related Topics 
Biznology
MAY 5, 2016
So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. Uniquely, we also add our own layer of intelligence (custom attributes) for segmentation.
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
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Customer Experience Matrix
FEBRUARY 1, 2010
The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.
Binary Demand
MAY 30, 2023
Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. You will likely benefit more from a small number of qualified leads that convert into customers than from a large number of unqualified leads.
Binary Demand
MAY 30, 2023
Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. You will likely benefit more from a small number of qualified leads that convert into customers than from a large number of unqualified leads.
Biznology
MAY 28, 2015
Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Of particular importance to data and data-driven marketing are these issues: Inattention to data and the database. Ken Lomasney , COO of the agency UMarketing LLC, provides a handy illustration of this phenomenon.
The Point
MARCH 18, 2014
Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. Look, I’m a huge proponent of using email as a vehicle to nurture both existing prospects (people who have engaged with your company and/or otherwise “raised their hand”) and existing customers.
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