How Metadata Fundamentally Changed My Approach to B2B Marketing
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was pretty sure the answer was “no,” but to make sure, I teamed up with a small agency—after all, maybe I just didn’t know enough about LinkedIn ads to execute my strategy correctly. I was instantly hooked.
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