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How Metadata Fundamentally Changed My Approach to B2B Marketing

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Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.

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