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Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

They introduced new content creation, sales tools, and auditing capabilities with the main aim of streamlining marketing and sales processes and boosting conversion rates. With the addition of powerful new content creation, sales tools, and auditing capabilities, we are continuing to set the industry standard for marketing automation.”.

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The Definitive guide to Account-Based Marketing

Unbound B2B

Along with creating the right type of content, it is also essential to distribute it effectively. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%. Improving cross-team collaboration and communication can help you maintain transparency and ensure that both the teams are on the same page.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

We focused on two core digital marketing strategies: search engine marketing and social media advertising. We advertised to Twenty20’s target market, which reduced advertising expenses by 72.49%, and promoted a free trial rather than a paid service. Free trial sign-ups were enhanced, with MQLs at a 16.42% increase.

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Account Based Marketing Services, a B2B Marketers Guide for Large through Enterprise Level Execution

The ABM Agency

Many many B2B companies look for a digital marketing agency to handle all aspects of account-based marketing services—what we call “full-service” ABM. The execution category is an umbrella term for two of the most important services of an ABM campaign: digital marketing channels and content creation.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. SEO Brought Content Discovery to New Level.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Contents 1. Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2

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