advertising-agency 
Top Rank Marketing
NOVEMBER 3, 2023
advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. MediaPost What Skills Are Most Important for Strategists?
Porch Group Media
SEPTEMBER 9, 2020
In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Click here to learn more.
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KoMarketing Associates
MAY 30, 2017
Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.
Marketing Insider Group
JANUARY 6, 2020
Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World. March 1 – 3, San Diego, CA. Adobe Marketing Summit.
Content Standard
JULY 12, 2018
Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. ” The location does most of the marketing work, and the team has spent minimally on advertising or marketing. Why Coachella?
Brandpoint
JUNE 7, 2018
This year featured more in-depth sessions and workshops on digital trends. Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Forbes CMO Summit. Host: Digital Summit.
Webbiquity
MARCH 15, 2016
Image credit: Association of National Advertisers. As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.
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