Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. To maximize the return on your paid advertising campaign spend, you’ll need a properly structured and optimized landing page. Guest post by Grace Murphy. driving conversions.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

AUGUST 17, 2021

According to the Omnicore Agency, 77.1% Pinterest Advertising Makes Pinterest a Great Social Media Channel for Your Business. Pinterest ads are much easier than advertising on Facebook. They don’t have the time to figure out how to do the so-called “easiest” of the Facebook advertising methods. That’s $1.67

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

JULY 18, 2017

Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve? At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence. EmailOctopus.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

OCTOBER 11, 2016

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Talk about fish in a barrel!

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Webbiquity

MAY 7, 2020

It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. B2B marketing today of course requires efficiency and speed; hence the need for electronic tools and automated systems employed to publish information and execute transactions. Selling and advertising and have become annoying.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Webbiquity

MAY 12, 2015

The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. Advertise Your Video . Guest post by Jason Parks.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Webbiquity

SEPTEMBER 26, 2023

Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments. The agency’s portfolio of success events spans an impressive range of corporate events (e.g., Here are some of the noteworthy providers. Paul , Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

JUNE 19, 2019

Keeping the website up and running, marketing to your target audience, maintaining a healthy level of customer satisfaction, making employees happy, complying with taxes and regulations—these are all part of day-to-day life as a digital entrepreneur. Outsource Marketing Operations. An online business has lots of moving parts to manage.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

Webbiquity

NOVEMBER 11, 2014

Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. Dirt Devil-The Exorcist.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Webbiquity

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

SEM 100

SEM Consulting Adwords Tools 100

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

MAY 17, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. Traditional television advertising, for example, comes under the whip.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How social media is like the seventh grade by Training Marketer. Advertising & PR.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

JANUARY 18, 2010

Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. The book walks through three major steps in the author’s perfection of marketing process: positioning the brand through the sales moment; rolling out the brand consistently; and return on investment marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Does PPC advertising help with branding? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

AUGUST 19, 2021

But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. Find comparable competitors who are already successful in the market, and dig into their launch journey.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

JANUARY 1, 2019

Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Webbiquity

DECEMBER 7, 2017

This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. .” Track your campaign like a case study. Report positive and negative outcomes of the campaign.

Conference 100

Conference Social Media Search Marketing Social Marketing 100

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., You can…keep up with your competitors and (determine what’s) causing changes in your competitor’s market.” increasing social engagement, website traffic over time, etc.)

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

DECEMBER 27, 2011

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei.

Top of Funnel 278

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 278

Webbiquity

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. 1) Rafflecopter.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. You won’t find it here!

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Unlike pure SEO management tools (e.g.,

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

JANUARY 10, 2010

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. This is geekier than even most search marketers will go, but can supply valuable insights. This is geekier than even most search marketers will go, but can supply valuable insights. 6 SEO steps for a website redesign by eVision Online Marketing Blog.

SEO 100

SEO Tips Best Practices PageRank 100