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KoMarketing Associates

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Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Overall, most marketers (44%) said that “life should return to normal slowly” following the COVID-19 pandemic.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

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Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research. This was compared to just 79 percent of “on par” marketers and 67 percent of “basic” respondents. This is compared to just 64 percent of basic marketers and 65 percent of on par respondents.

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Survey Finds Strategic Planning Critical to Success in Programmatic Advertising

KoMarketing Associates

New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Ultimately, this checklist represents program elements we will scan through to measure how efficiently a campaign is set up.

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Marketing with Video Content in the Digital Age [Interview]

KoMarketing Associates

Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? Is it widespread or still emerging?

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Get Your Chinese Website Ready. Provide Your Company Name and Website.

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