advertising-agency campaign Marketing Related Topics 
Digital B2B Marketing
JUNE 26, 2012
The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. ” To some people, this is an example of integrating their disparate marketing efforts. Clarity is critical.
Digital B2B Marketing
MAY 19, 2011
The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. This information is far more influential than the advertising message within your direct control. Not in B2B.
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Digital B2B Marketing
NOVEMBER 15, 2011
Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. Or Modernista! , Modernista!
Digital B2B Marketing
NOVEMBER 15, 2011
Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. Or Modernista! , Modernista!
Digital B2B Marketing
APRIL 7, 2011
It lives on, its very existence reducing the effectiveness of your brand campaign. No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture.
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