Remove advertising-agency campaign

Crimson Marketing

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Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask

Crimson Marketing

John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. TubeMogul is a software company focused on brand advertising.

CMO 100
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Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”.