Remove advertising-agency campaign

Buzz Marketing for Technology

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Tweet This!

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Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. The last decade has indeed been tough for and on marketers. Budgets: Marketers have been asked to do more with less for years now.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Share it on StumbleUpon. No related posts.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

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Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. Marketing is the last big spend on the income statement and its our turn to show how we can be more effective with the same dollars. He really didn’t know. Small Budget – Big Impact So let me ask you a question – if.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. There is a plethora of marketing campaigns to choose from that all ended with disastrous results. During last football season’s Superbowl, Toyota launched a major Twitter campaign meant to promote the Camry. We’re all human. We all make mistakes. Toyota Camry. QuestionPro.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Yeah… I love the post in concept, and while it presents a dreamy future, the market itself is still unsure as to how we can redirect the massive ship that is a corporation.